As the current survey by Bitkom showed, the German economy relies on data regardless of the sector.
It was found that most companies collect, analyse and use the data internally. 64% of the survey participants use data analysis for financial planning and liquidity management. Furthermore, 74% use the data for personnel deployment. However, data analysis is also used for the simulation of operational processes or for research purposes.
The survey also showed that 48% use the data to assess their existing customers, while 35% already rely on the information for new customer acquisition. Only 18% use the data for product development and services.
Only those who use their data sensibly will be successful in the future. With databee, a service has been developed that depicts precisely these scenarios in a dashboard and thus provides users with a deep insight into their data. The manufacturer has also paid particular attention to data protection. The data remains exclusively on the customer server and no copies are made.
